The Biggest Mistake Expats Make When Moving to the Philippines
Retiring or Living in the Philippines is a dream come true for many expats. The warm climate, affordable cost of living, and welcoming locals make it a top destination. However, a common mistake shatters this dream for many: starting a physical business in a foreign land, often in an industry they have no prior experience in.
Let’s explore why this happens, why it fails, and how you can avoid the pitfalls by adopting a smarter approach: Earn Everywhere. Live Anywhere.
Why Expats Start Businesses in the Philippines
After decades of saving and working, expats arrive in the Philippines full of enthusiasm and ambition. With some money set aside, they think, “Why not start a business?” This seems like a way to stay active, integrate with the community, and perhaps even earn extra income.
But here’s the problem:
- No Business Experience
Many expats jumping into entrepreneurship have spent their lives working as welders, office workers, or drivers—valuable professions but unrelated to running a business. - Unfamiliar Industries
They often choose ventures like restaurants, coffee shops, or bars—industries they’ve never worked in, let alone managed. - Cultural and Legal Barriers
Operating in the Philippines comes with its own unique challenges: navigating local business laws, understanding cultural norms, and competing with established businesses that know the market better.
The Outcome: A Recipe for Failure
Too often, these ventures fail. The reasons are clear:
- Lack of expertise in the chosen field.
- Underestimating competition from local businesses.
- High operating costs and unpredictable expenses.
- Mismanagement due to a steep learning curve.
When the business goes belly-up, many expats feel cheated or blame external factors, but the real issue lies in their lack of preparation and unrealistic expectations.
Why Starting a Physical Business Is a Bad Idea
Opening a brick-and-mortar business isn’t just risky—it’s counterproductive. Here’s why:
- You’re creating a job for yourself. Instead of enjoying the relaxed lifestyle you envisioned, you’re tied down to a demanding schedule.
- It’s capital-intensive. A restaurant or shop requires significant upfront investment with no guarantee of success.
- It limits your freedom. If you wanted to explore the islands or spend time with loved ones, running a business can make that difficult.
Wouldn’t it be better to spend your money supporting local businesses rather than competing with them?
The Smarter Alternative: Earn Everywhere, Live Anywhere
What if you could generate income while living in paradise, without the stress of running a physical business? Enter affiliate marketing.
What Is Affiliate Marketing?
Affiliate marketing allows you to earn commissions by promoting products or services online. You don’t need inventory, a physical location, or a large upfront investment—just your knowledge and passion.
Why It Works for Expats
- Low Startup Costs
All you need is a laptop, an internet connection, and a willingness to learn. - Location Independence
Earn money while sipping coffee on the beach or exploring a new city. - Use Your Expertise
You’ve spent a lifetime gaining skills and knowledge—whether it’s welding, accounting, or gardening. Turn your expertise into valuable content that helps others while earning commissions. - No Stress of Physical Operations
No need to manage employees, inventory, or leases. Your business can run with minimal overhead.
How to Get Started with Affiliate Marketing
- Choose a Niche
Focus on what you love or know best—travel, technology, health, DIY, or even expat life. - Build an Online Presence
Create a website, blog, or social media profiles to share your knowledge and recommendations. - Partner with Affiliate Programs
Sign up for programs like Amazon Associates, ClickBank, or niche-specific platforms that match your interests. - Create Valuable Content
Write articles, make videos, or share reviews that provide real value to your audience. Link to affiliate products or services naturally. - Grow Your Audience
Use SEO, social media, and email marketing to attract people who share your interests.
The Bottom Line
Moving to the Philippines should be about living your best life—not stressing over a risky business venture. By leveraging affiliate marketing, you can Earn Everywhere. Live Anywhere, supporting your dream lifestyle while sharing your passions with the world.
So, before opening that café or bar, ask yourself: “Am I creating freedom or creating another job?” Choose freedom. Choose affiliate marketing.